Katydid Collection
As of August 2020, I served as the Director of Marketing for Katydid. In this role, I utilized Shopify to build and edit the 2 Katydid websites. Both websites were transitioned from their out-of-date style into a new, modern and young look. Product & inventory management, banner creation and writing SEO rich text were all integral parts of the process each quarter.
Set up product filtering program to increase product exposure through filtered search
Set up cross-selling system to increase AOV
Work with SEO team to optimize website and correct errors
QA all copy using AP style
Before & After website changes below
Before
After
Otis Instruments, Inc.
Starting in April of 2017, I was hired as the web developer and marketer for Otis Instruments, Inc. Over a few months, I taught myself to create a website from scratch using Wordpress. I created an online store for our company, inputting hundreds of variants of our products into the system. Each aspect of this website was thought through- how can this best market our products? How can this appeal to our customers?
The Build With Ben Campaign
As the Marketing Manager for the Build With Ben campaign team, I created this website, videos, graphics, and photographed the team to market Ben's Student Body President campaign. This site has interactive objects to keep visitors busy and excited, and allows the user to understand Ben beyond what meets the eye. It was an honor being on his team.
Texas A&M University Student Senate
As the Director of Communication, I was given the responsibility of completely redoing the Student Government Association- Student Senate website. The new website is officially live! The website links to passed legislation, information on each individual senator, and how you can get involved.
Texas A&M Alpha Chi Omega
At Alpha Chi Omega, I had the opportunity to serve as the Web Developer. In this role, I was able to show my creativity and compile memories best fit to display for the public eye.
